Stories From The (3DP) Nabes: Stumbling On Value & Clasping Rich Moments…NOT Just For Monetary Gain But For The Merit Of That Marvelous Instant Of Worth

Life is full of clips and vignettes and micro-moments of import—that wash over us and are gone. Sometimes, these incidents—like seaweed on a shore-washing wave—wrap around our consciousness. A green film decal-ing a bare calf? Sometimes—in these mundane epiphanies—we see short stories of long value and try to capture them. With the intent to share—what resonates!—with another human. In this case, that human is YOU, Dear Reader…as I might intimate in the style of a Victorian novelist…


A business woman with whom I’m well-acquainted from the DUMBO Startup Lab—my recent Co-Worker “home”—emailed me with 3DP questions the other day just after the New Year’s Holiday. Her Qs were about the possible use of a 3DP material in a product she was designing—with an aim to market and sell it from her own startup. (I guess when you write about a topic long enough—and hard enough—you end up with a reputation for knowing something about that topic…Yowza!)

This woman is an experienced entrepreneuse in the toy business. Now—switching end-users if not products—she’s in the PET-toy business.

(As often happens, my addressing of a question can lead me into deeper dives of a segment’s knowledge-base than I expect. The excitement of the hunt, new knowledge discovered and creative concept building make for  intoxicating outcomes—all tending to rivet my journalistic attention.)

Our discussion showcases how fast and furiously our 3DP tech and its associated Healthcare issues are intermingling. Cross-pollinizing: to use a bio/sci term of (appropriate) art. And, you can see how other entrepreneurs in 3DP are approaching this kind of issue set: BOTH prototyping AND then using 3DP to manufacture end-product.

As one educational story of 3DP and its extension in HCx3DP, here’s an edited version of our email exchanges:

Shapeways' Natalia Krasnodebska watches tour members gaze into red-hot laser-sintering printers at LIC 3DP "Factory."

Shapeways’ Natalia Krasnodebska, Community Manager (back to camera), watches facility-tour members gaze into red-hot, laser-sintering (SLS technology) EOS printers at the service-bureau’s Long Island City, Queens, 3DP “Factory.”


Dear Land,

I am working on a group of pet toy designs that I would like to 3D print in non-toxic rubber or another similar material.

Shapeways[---my usual 3DP service bureau provider---]does not have a suitable material. Would you recommend MakerBot? Or do you have another recommendation. I would need to be able to print in volume.

Let me know your thoughts. Thanks for your help.

With my best,
Pet ‘Preneuse


Top of the New Year, Pet!

Hope and trust your Season’s Celebrations met every expectation! AND, the Best in all you do in 2015!

Try iMaterialise first. (Largest worldwide competitor to Shapeways — and a good one!) Because I really think you want to stay with a 3DP Service Bureau — at least at your stage of product development. Until you’ve locked up the material and build plans, no?

One of the salient advantages of 3DP is its inherent ability to empower rapid “iteration to success.” Getting it right is so much easier when its both quick and cheap to tweak your product—with as many revisions as you need—in design, function and/or aesthetic. Near perfection is nearer to the possible when nearest to infinite repeat.

Miranda Bastijns (left), Director, iMaterialise, with your blogger (right) in iMaterialise booth at the debut "3D Printshow NY" in February 2014.

Miranda Bastijns (left), Director, iMaterialise, with your blogger (right) in iMaterialise booth at the debut “3D Printshow NY” in February 2014.

iMaterialise seems to have 17 materials groups, at least for retail. Last I looked, Shapeways was over 30. This unscientific comparison may NOT be apples to apples…

iMaterialise’s parent corp is Materialise of Belgium. They boast an entire professional division of Medical Service Bureau offerings (e.g., patient-specific implant invasives for surgeons) based in the U.S. Thus, iMaterialise is likely to know more about material toxicity issues (pets and/or babies chewing on flexible toys, etc.), via their corporate Med Service Bureau cousins or its corporate-knowledge sources.

Number #3 in consumer-facing SBs is probably Sculpteo. This a French firm with U.S. offices in San Francisco. Claims 48 materials/combos. Don’t know them…but a little Google research should tell you a lot…and then you might be able to triangulate among three competitors, no?


To my knowledge, MakerBot is NOT presenting 3DP service-bureau offerings.

(AND, I definitely don’t suggest you contemplate buying a fleet of MakerBot desktop 3D printers to create your own 3DP “production farm.” That’s NOT your business. AND, it has been difficult for even the largest 3DP manufacturers to make this concept work effectively…at least yet!)

However, that reminds me that there ARE other new or differently positioned 3DP service-bureau players you might investigate. On the consumer-facing side, there is UPS—yep, United Parcel Service—and its UPS Stores. Another possible option—should you get into industrial-level production volumes—is Stratasys. (BTW, you may not know that Stratasys acquired MakerBot in June of 2013.)

Stratasys "Fortus 400mc" 3DP Production Systems: employes FDM (Fused Deposition Modeling) 3D Printing technology; capable of handling 9 different production-grade engineering thermoplastics, including those with biocompatibility.

Stratasys “Fortus 400mc” 3DP Production Systems: employ FDM (Fused Deposition Modeling) 3D Printing technology; capable of handling 9 different production-grade engineering thermoplastics, including those with biocompatibility.

In the first half of 2014, Stratasys bought commercial-grade service bureaus Solid Concepts and Harvest Technologies and combined them—three-way—with its own RedEye industrial-grade, service-bureau business. (The common thread: all three companies use Stratasys’ Fortus 400mc 3D Production Systems.) This strategic move takes aim at end-use or production manufacturing—in contrast to traditional 3DP prototyping and reverse-engineering usages of the first 25 years of 3DP.

End-use 3DP production—a relatively recent manufacturing concept—is what you’re apparently contemplating for your volume production of final-product iterations. Depending on volume projections and/or marketplace price-points, you COULD successfully use service-bureau output for production.


In addition — for prototyping and end-use production of short runs — you might consider “3D IM.” This innovative,  just-introduced system—3D Printing Injection Molding—is a new makeover of classic injection molding. It uses 3DP to slash both cost and time-to-market. 3D IM was designed by Worrell Design Inc.—a major player in medical device RD&D—in partnership with its near-neighbor in metropolitan Minneapolis, Stratasys Ltd. (Yes, those guys, again…)


Worrell’s injection molding technician removes a polycarbonate part from a 3D printed injection mold.

Worrell’s injection molding technician removes a polycarbonate part from a 3D printed injection mold.

The Worrell/Stratasys disruptive tool of choice is new 3DP innovation in the long-established, industrial processes of injection molding. As Stratasys states, “Worrell slashes lead times by a game-changing 95% in comparison to traditional tooling, with costs plummeting 70%.” This while mitigating risk for both practitioner and device manufacturer—via very-early feedback and quick iteration in the product-development cycle.

It these production attributes work in Healthcare, they can work in consumer products—like pet toys.


3D Systems Corporation (3DS; along with Stratasys, one of the Big Two printer manufacturers in 3DP) is also experimenting with innovative end-use production modes using 3D printing. 3DS has been using the phrase “3D Printing 2.0″ as a marketing tool to stress the way it sees manufacturing in the future. The company has also been experimenting with what it calls a “3D Printing Assembly Line for mass manufacturing.”

[UPDATE on 20 January 2015: Here’s a 3DS video I discovered—entitled “Continuous, High-Speed Fab-Grade 3D Printer – Nov. 2014 Update“—from the company’s major exhibition at EuroMold in Frankfurt, Germany, in November 2014. This is the best explanation of how a “3D Printing Assembly Line” will work. (Despite researching this “product” in various ways online, I’m still unclear about the answers to those journalist Qs of  Who, What, Where, When, Why and How. Time—or 3DS President Avi Reichental—will tell.)

3D Systems Corporation 3DP Assembly-Line Printer in action.

3D Systems Corporation 3DP Assembly-Line Printer in action.

As on-screen 3DS spokesperson, Jeff Blank, VP Global Manufacturing, waxes enthusiastic with phrases like “50 times the speed ” of comparable quality 3DP’ing of today. Plus, Jeff enumerates various compelling features and benefits of a 3DS-conceived, 3DP Assembly-Line System: scalability, extensibility, production speed, customization, personalization, on-demand product cycles, complex geometries—the list of 3DP virtues on steroids goes on!

This is such a great 3DS product concept—and the video is compelling—that I’m curious as to why 3DS has not made more of this innovation in its corporate marketing. Even if the completed product is months from release. Especially, as 3DS has been taking a beating on the stock market for the last several months.

Could this be—as we used to call it in the software biz—”vaporware?” Say it ain’t so, Avi! The 3DP Industry needs this product…  —LG]


If I were your Marketing Consultant, I would stress material safety of your 3DP’d products. Pets—dogs, mostly, no?—are going to be chewing (and chewing and chewing!) on your pet toys. So, make a point of using Implant Safe/Medical Grade materials. Possible promotional tagline: “MedSafe for YOUR pet: when nothing else is good enough.” AND, charge more for it—maybe much more.

(BTW, another of 3DP’s inherent functionalities—and the core of our industry’s empowering use in future MedSci applications—is 3DP’s capability to support “patient-specific” solutions across a broad spectrum of healthcare needs. This same built-in flexibility could apply to customizing your Pet Toys: think ”customer specific!” E.g., from “autographing” the toy with the pet’s name to custom color selections to special or unique product configurations.

With 3DP, you can suddenly contemplate a totally new and disruptive manufacturing tool set. A magical kit that stands old production paradigms on their heads. Your biggest problem may arise in trying to think far enough outside the traditional manufacturing box. That is to use “magical 3DP”—in its inherent hyper-innovative mode—to multiply your chances of marketplace success.)

"Material (R)evolution: Additive Manufacturing"; MCX 3DP Materials Report "Primary Methods of Additive Manufacturing" Section Divider

“Material (R)evolution: Additive Manufacturing”; MCX 3DP Materials Report Content Section “Primary Methods of Additive Manufacturing” Section Divider

If ultra-safe, medical materials-based products become important, Material Connexion (MCX; here in NYC) has an entire library of materials. And, they just introduced a report on 3DP materials. It would probably be worth considering paying MCX consulting fees for definitive answers. That’s if iMaterialise won’t do that work for free — based on your promise as a client.


Pet, if you have problems, I know execs at several of these orgs. But, then that begins to look like work!



Hi Land,

So nice to get your email. Thank you so much for all the info. It is super helpful.

I need to work with a rubberized type of plastic. I have found a material…that I am working on sourcing along with a production facility. A factory…[that is apparently] beginning to work with this material.

I will keep you posted.

With my best,


If “Pet Preneuse” shares more of her 3DP story with me, I’ll hope to showcase the appropriate insights with you.

C’mon Back!





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On Building Community: A New Year’s Reflection On How Innovative Technology Can Drive Compassion—For Commercial & Common-Good Betterment Of All…

In May 2013, I was first compelled—by the sheer dazzling magnetism of coruscating technology “fully rounded”—to focus my journalistic interests on 3DP. To do so, I founded a media organization. (I reasoned that the expressive plurality of “media” would provide protean means to learn and teach and make.) Then, I created a marketplace “tag line” to position what we would be about: “Building Community Via 3D Printing.” Now, I believe Community making—tech engined—is more important than ever. Here’s why:

A Caduceus Key Fob, 3D Printed DIY in plastic from the "library" of Thingiverse: Thank You MakerBot and Vin Min.

A Caduceus Key Fob, 3D Printed DIY in plastic from the “library” of Thingiverse: Thank You MakerBot and Vin Min.

As I’ve said more than once—on this site and other venues—the 3DP Revolution will be disruptive of nearly every industrial mode we currently enjoy…or struggle to make work as we’d wish. (“3DP” is my neologistic shorthand for Digital Fabrication, Additive Manufacturing and/or 3D Printing—”3DP” is now the meme and the brand that has won the language “contest of tongues.”)

And—as regular Readers here also know—I’m thoroughly convinced that our new intersection of 3DP and Healthcare IS industrial disruption (AND opportunity!) “ground zero” worldwide.

(Thus, my own evolution in strategic directions—that many of you have witnessed here first; see our “HCx3DP New YorkCampaign profiled in this informal “manifesto” post in October 2014.)

Our HCx3DP “3Cs” Action Campaign also includes “Community” as its very first step. (You’ll recall our milestoned progression foreshadowed by {1} Community to {2} Conference to {3} Cluster.)

HCx3DP MUp NYNow—in Community Building—we’re organizing our third “HCx3DP Meetup New York” event in as many months (12 December at ThoughtWorks at 99 Madison Avenue in Manhattan).

Across our 3Cs, our ultimate goal is Middle Class job generation—in and from our HCx3DP purview.

In this way, we can—as a Community—serve two-fold purposes. First is Compassion: improved Healthcare delivery as a patient-outcome enhancement. The sick are cured or made better in body, mind and/or soul. Second is Empathy: those involved in creating and delivering those enhancements (at many, many levels of engagement) are themselves enhanced. This is both materially (employment proceeds) AND spiritually (the presentation of human empathy to another human).

Our other two HCx3DP Campaign “Cs”—Conference and Cluster—are simply other forms of Community. The former is a short-term, pop-up, ad-hoc, intense Community. The latter is a permanent and self-sustaining version of Community across geography: “City” within City. In both cases, compassion and empathy, technology and need are inputs and the Golden Rule (“Do unto others…”) is the HCx3DP output.

Land Grant, Publisher/Editor/Organizer, 3DP Media | | HCx3DP New York

Land Grant, Publisher/Editor/Organizer, 3DP Media | | HCx3DP New York

So, please let me suggest that “HCx3DP New York” (and, eventually, other venues) is about creating Community and communities. For the betterment of commerce and common-good.

I invite you to return here—as your interest in empathy and compassion modulated by HCx3DP serves—to observe how we advance our 3Cs toward, and to, Job Generation in 2015. With all its broader and strategic ROIs…

Further, we’ll strive to show how we accomplish what we do—as we progress. HCx3DP isn’t the only Community builder and betterment enhancer that 3DP is presently—or prospectively—empowering. Our techniques could also be yours to employ…in different 3DP-driven niches, sectors and segments. All just as valid…

So, C’mon Back for a rich and enriching 2015!


PS. Start—as we have—with our use of the system of Community building. We’re going up the “learning curve” here. (Curiously, there is no Meetups For Dummies or the equivalent available—a commercial opportunity for your business writers out there…?!) Come on along and gain from our experiences! Better—if you’re in Metro-New York— join our “HCx3DP Meetup New York” Community and live the experience first-hand at our events…





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“HCx3DP Meetup NY” Report (Cont.): Our Meetup #2 Delivered Two Extraordinary Views Of Today’s 3DP Cutting-Edge Developments…

 As I promised in my last weekly post here (15 December),  I’m back to report on and review two of our Expert talks for you from our “HCx3DP Meetup New York” (Healthcare Multiplied By 3D Printing) of Thursday, 11 December. Because they were quite simply terrific. And, as a result, our “HCx3DP Meetup New York” Community members thoroughly enjoyed—and profited from—our second Meetup event. As I remarked in my last post, not even the systemic failure of the New York Subway system that evening could keep us from educating, connecting and inspiring our new and growing Community of “HCx3DP Synergists”—assembled (and intrepid!) Attendees, Experts and Organizer Team ALL…

Land Grant, Founder/Publisher, 3DP Media & Organizer, HCx3DP Meetup New York.

Land Grant, Founder/Publisher, 3DP Media & Organizer, HCx3DP Meetup New York, speaking on the NYC Health Business Leaders’ panel about Healthcare & 3DP, at Cooley (Cooley Health Practice)  LLP, Manhattan, 17 June 2014.

Just to recap: my goal—at the start of our overarching “HCx3DP New York” Campaign of “3Cs” (Community to Conference to Cluster)—has been to build a novel and powerful Community of connected and coalesced parties and players.  We’re helping to aggregate this Team—around an abiding and mutual-interest in the important commercial and common-good initiatives it can create—at the intersection of Healthcare and 3D Printing in New York City.

Our ultimate goal is to foster a new HCx3DP Ecosystem—a novel industrial-segment Cluster headquartered in the City. New York City is positioned to dominate the world in Healthcare Multiplied By 3D Printing. Our ultimate success will be measured in how effectively we help to add well-paying, sustainable Middle-Class jobs to the current population of 665,000 workers (employed across the broad spectrum of services from bedpans to brain-surgery) in NYC Healthcare.

The two 11 December “Synergist-Experts” on whom I’d like to comment were:

(1) Bradley Rothenberg — Innovating New Materials Via 3DP:  Co-Founder of Bradley Rothenberg Studio in NYC; initially focused on fashion and apparel, BRS’s material and fabric breakthrough designs are beginning to find applications in novel Healthcare and industrial solutions—“making 3D printed parts better through…customization of micro-structures.” 


(2) Derek Mathers (via virtual appearance) — Expert on 3D Printing & Injection Molding in Healthcare: Business Development Manager, Worrell Design Inc., Minneapolis, MNone of the leading industrial-design firms in medical devicesWorrell has just introduced “3D IM,” an innovative system for 3DP-modulated injection molding — a disruptive HCx3DP offering that promises to slash both time-to-market (by 96%) and medical-device costs (by 70%)!

Bradley Rothenberg, of Bradley Rothenberg Studio of New York City, puts the finishing touches on a costume project for Victoria's Secret.

Bradley Rothenberg, of Bradley Rothenberg Studio of New York City, puts the finishing touches on a costume project for Victoria’s Secret.

Bradley Rothenberg is a 2009 graduate of Pratt Institute and  founded Bradley Rothenberg Studio in 2013. Located at the intersection of design and technology, Bradley and his team are focused on enhancing 3D-printed “matter” through the new art and science of  customizing integral micro-structures. The Studio’s goal is to unlock the potential that 3D printing has to forever change design and manufacturing.  So, Bradley Rothenberg and his Studio explores 3D printing’s potential to create complex—innovative, effective and beautiful—objects, fabrics and materials that could be made in no other way.

During his presentation at our Meetup, Bradley commented about what he calls Cellular Textiles. These are “a look into the techniques and processes we are developing to generate high-performance textiles and lattice structures for 3D printing.  Traditionally, textiles are developed through a variation of 2D patterns of warp and weft.  With 3D printing, we can zoom in, making dynamic and complex interlocking structures which produce emergent performances that are variable throughout the textile. This process can also be applied to lattice units to create structures with varying material properties.”

During his presentation, Bradley projected—and orally captioned—a continuing flow of delightful images of his Studio’s recent work. Most of this was from the world of fashion—the original target market for Bradley and his team.

As part of recruiting him as a presenter for our HCx3DP interests, I had visited Bradley, his Co-Founder Greg Schroy and the rest of his Studio crew in SoHo on 3 December. The hospitality graciously extended included our physical “playing” with a large—and enticing—collection of samples and prototypes created by Rothenberg & Team. With 3DP’d objects, it’s nearly impossible not to handle them to experience them. It’s also impossible NOT to see these “textiles” as part and parcel of Healthcare solutions in the near future.

I subsequently remarked to Bradley that “Studio/Lab” might be a more appropriate title for his techie atelier. (I used the hybrid term “Studio/Lab” because his firm is the essence of my “Techreative” concept: “ASP” = Art + Science + ‘Preneurship!

Bradley may have been educated at Pratt—quintessential design school—but he also seems to have the deep technical chops of a physicist and materials scientist…)

I was immensely intrigued by his tactile “show and tell.” The materials, “fabrics” and innovative “matter” he has created astound—especially on physical examination. I stated in a follow-up email: “…your formulae and functions are ineffably deformable in imagination’s flight…right from the palms of our hands.”

At my request, Bradley had hoped to bring his samples collection to our Meetup—for audience tactile adulation!—but the disastrous Subway-Stoppage logistics of the evening on 11 December prevented it.

Still, Bradley “wove” a 3DP’d web around the imaginative susceptibilities of our entire audience. Now—given the obvious applications of these same materials to human bodies needing healthcare not hauteur—I invited Bradley to integrate his material innovations with HCx3DP on the fly for our audience. And, he did.

In his projective discussions of progressive delineations, his fashion materials became trusses, cushions, impact attenuators, splints, compression devices. Bradley is already on his way there. He is associated with SOLS, the custom 3DP’d orthotics startup. (Three audience members on 11 December were from SOLS.) 


Derek Mathers, Business Development Manager, Worrell Design, standing with his firms innovative "3D IM" System at the firms facilities in Minneapolis, MN.

Derek Mathers, Business Development Manager, Worrell Design, standing with his firms innovative “3D IM” System at the firms facilities in Minneapolis, MN.

Derek Mathers made it look easy to perform for an audience—with aplomb—virtually. Interacting with a remote group—literally, figuratively and psychologically—requires a special talent. It’s one reason why successful entertainer celebrities gets paid the big bucks.

Worrell Design Inc. of Minneapolis should be sure to compensate Derek Mathers VERY well.

Having recently written about Worrell and its breakthrough “3D IM” system (3DP’d Injection Molding), I was eager to showcase this important synergy of HC and 3D printing for our “HCx3DP Meetup NY” audience of 11 December. That evening our burgeoning Meetup Community here in New York City spread across a spectrum from practicing doctor to an exec from a Healthcare Crowdfunding company to an SVP from a major investment bank here in New York—one that has just launched a research practice in 3DP.

Here’s an excerpt from my 1 December post on Worrell and their HCx3DP 3D IM breakthrough:

On 30 October, separate sector-leaders Stratasys (3D printers) and Worrell (medical-device design)—near geographic neighbors in metropolitan Minneapolis, MN—proclaimed their collaboration around educating and accessing the medical-device marketplace. Their disruptive tool of choice is new 3DP innovation in the long-established, industrial processes of injection molding. As Stratasys states, “Worrell slashes lead times by a game-changing 96% in comparison to traditional tooling, with costs plummeting 70%.” This while mitigating risk for both practitioner and device manufacturer—via very-early feedback and quick iteration in the product-development cycle.

Use the following link for an easy-to-read PDF of Worrell's "3D IM" Infographic ("3D Printed Injection Molds: Accelerationg Product Development"):

Use the following link for an easy-to-read PDF of Worrell’s “3D IM” Infographic (“3D Printed Injection Molds: Accelerationg Product Development”): This Infographic explains the 3D printing and injection molding process and its benefits as modulated by “3D IM.”

By dint of its dramatic cost reductions, Worrell’s 3D IM will also democratize medical device development. Based on a 2010 study by a Stanford University team—entitled “FDA Impact on U.S. Medical Technology Innovation”—the average cost to bring a high-risk Class III device to market is $94 million. For a Class II device, it is $31 million. 3D IM 3D-printed injection molds empower prototype development—using final production materials—for a fraction of the cost. This process can deliver actual finished parts in a matter of days—compared to the typical eight-week lead-time associated with traditional tooling processes.

In human terms, what is the potential value of this saved time? Ultimately, it is saved lives. Worrell’s innovative 3D IM production system will help get life-saving medical devices to market quicker.


Derek was real-time for Worrell on a wall-sized screen via Video Skypeing—solo and unscripted for a good 20 minutes—while “WOWing!” us all at the illustrious NYU-Poly Incubator in SoHo West, Manhattan. His fluid, faultless and unscripted profile of Worrell facilities and “3D IM” in (3D printing action!) was boffo. (Derek’s transitions—tracking, pans, tilts—were so smooth and fluid and well-positioned that the effect was as if he had had a cameraman, audio tech and crew!!) Our eclectic attendee-community gained immeasurably—as did Worrell’s reputation!!

(I subsequently learned that Derek—contrary to professional appearances—had simply utilized his laptop computer {and built-in camera and audio pickup} to walk us unaccompanied through Worrell and tell the company’s story in one long tracking shot. Truly amazing!)

Derek—in a guileless “aw-shucks” mode—claimed to be only 22 years-of-age. BUT—given his manifest and manifold abilities—I’m convinced I must have mis-heard him! Forty-two would be more like it…

In the last week, I’ve had the opportunity to exchange with Bob Worrell (Founder and President of the firm) about Derek. I opined—that with employees like this young (?!?) man—Worrell is positioned to dominate its selected marketplace niche. AND, I offered kudos to Bob and his entire management team—for recognizing, educating, inspiring and retaining such marvelous talent.


Dear Reader,

If you’re in NYC: please Save The Date—Monday, 12 January 2015—for our next “HCx3DP Meetup NY” event and RSVP on our Meetup page. This Meetup is generously hosted by ThoughtWorks—the estimable combo of worldwide software development house and socially conscious common-good supporter. That’s at 99 Madison Avenue, 15th Floor, from 6:30 to 8:30 PM.

And, we’ll have another very rich agenda for you—including more on-hand AND virtual Experts. (Hey, I loved the Video Skype results—now, can we duplicate Derek with his smooth hand and smooth presentation?!!) Hope to see you there…!!

Best for the Season AND C’mon Back!




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