3DP Is More About Atoms Than Bits AND Is Thus THE Potential Engine Of Re-Industrialization—And Middle-Class Jobs—In New York: To Assure 3DP Empowers Startup Formation & Early-Stager Development Effectiveness, Our Producer ‘Preneurs Need The Help Of Accounting, Legal & Funding-Industry Professionals…
How do you market to your target audiences and expand your client-capture when you’re players in the business-service professions? When you’re considered practitioners of staid—but VERY necessary—services? When your potential “buyers” are typically young, unconventional, techreative and self-confident to a (hubristic) fault? When there is not much sizzle on your steak?
UHY—a mid-sized New York City accounting firm—has figured it out.
You borrow some of the tech world’s tricks. You go freemium and present powerful knowledge in an accessible, easy-going forum—about the law, accountancy and funding by professional firms that specialize in these important formation and operational services. Free knowledge brings your targets to you, educates them, inspires them, connects them…and then wines, dines and mixes-up them and you—informally—to start building relationships.
‘Cause making relationships is KEY to every mode of doing successful business.
I had the pleasure of attending UHY’s model (see injunctions above) event last night at the Brooklyn Law School. And, I managed to video the entire session for your availability and time-shifted use. Enjoy free access here to PART 1, PART 2 & PART 3—approximately one hour and forty-five minutes in total of high-level, professional topic-experts delivering how-to for entrepreneurs, startuppers and early-stage enterprisers.
The title of this UHY-sponsored and hosted event was “Expanding Your Business: What Early Stage Companies Need to Know.”
UHY’s goal was to give early stage companies the opportunity to listen and share information with deep subject-matter experts. There was no formal presentation—other than the brief intros of the individual panel participants.
Moderator Jonathan Askin did a marvelous job of fostering robust discussion and give-and-take with and between professionals within the accounting, legal and funding industries AND the very assertive and engaged audience of approximately 50.
UHY’s Elite Rubin—Director of Marketing of UHY LLP—was Mistress of Ceremonies (as well as skilled impresario of this professionally framed event overall).
Besides UHY, other sponsors included the Brooklyn Borough President’s Office, US Small Business Administration (SBA), Brooklyn Law School, BOC Network and Southwest Brooklyn Industrial Development Corporation.
Here were our Panel Participants:
Jonathan Askin – Professor, Brooklyn Law School (and Moderator)
Charles Torres – Partner, Lowenstein Sandler LLC
Rob Piechota – Director, NYC College of Technology
Ryan Ziegler – Partner, Edison Ventures
Chuck Sockett – Partner, UHY LLP
George Crane – Senior Manager and Valuations Specialist, UHY Advisors NY, Inc.
This in-person event was an outstanding example of how the well-organized—and delivered—knowledge of business entrepreneurship and enterprise can present value to target audiences. AND, begin to build relationships between business-service professionals and the startup-business people who need their services.
Well-counseled entrepreneurs are much more likely to succeed. And—for our 3DP-driven enterprisers in particular—much more likely to create good-paying jobs in our brand-new re-industrialization segment.
Access and study this rich event-video series—via our links on this Vlog intro. On offer here is priceless knowledge—and it’s free to those who would be (business) wise—thanks to UHY, its fellow sponsors and panel participants…